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A Step-by-Step Guide to the Process

We'll connect in person, over the phone, or via video chat.

I'll explain the process, answer any of your questions, and learn more about you and your brand.

If we click, we'll make it official! 

1. Initial Consultation

2. Administrative Details

I'll put together an official quote and send it along with a contract.

Once you sign off and submit the initial payment, I'll sign the contract and send you a copy for your files. 

And we'll get started!

3. Discovery

I'll send you a brand questionnaire to gather more specific information about the stories you want to tell this round.

We'll schedule a planning session and a tentative timeframe for the shoot itself.

I'll do my homework. I'll review your questionnaire responses and do research to put together a proposal for the shoot, and a tentative shot list. 

We'll get together in person, over the phone, or via video chat to review and refine the shoot plan and shot list.

We'll finalize dates, locations, props, and preps. 


If there are additional expenses, I'll prepare and send an invoice following our planning session. 

4. Shoot Planning

5. Shoot Prep

I'll put together a Shoot Planning Checklist to ensure that we're on the same page regarding what needs to be done and who is responsible for each task.

I'll reach out about a week before the shoot to make sure we're still on track and identify any last-minute issues that need to be ironed out.

6. The Shoot

I'll see you at the shoot!

We'll follow our plan and capture your stories.

Time permitting, we'll review the pictures that same day so you can select the images you want me to deliver. If we're not able to do a same-day review, I'll upload the unedited images to an online gallery so you can select the ones you want.

7. Delivery

Once you have identified the images you want, I'll do some basic editing, crop, and resize the images. 

I'll upload your edited and sized image files to a downloadable gallery within a week of receiving your selection.

If you decide you want more advanced editing (swapping backgrounds, body reshaping), I'll refer you to someone far more skilled at retouching than I am.

8. Repeat

I'll follow-up immediately after our session to get your feedback on how you think it went. I want to make sure we keep doing the things that worked and find other approaches for anything that didn't.

I'll ping you about six weeks before the next shoot to schedule our planning session. I'll include a short questionnaire to identify the stories you want to focus on for the next round.

We'll start the process over again from Step 3 above.

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